Marketing In A Mobile World
December 6th 2017
2 Hours (09:30 - 11:30)
December 6th 2017 3 Hours (9:30 - 12:30)
Data is perhaps the most talked about topic in the Marketing Industry.
Learners will leave with a clear understanding of what data science is and how it can be applied in their business. Inspiring case studies will make results tangible while hands on exercises will empower attendees with a framework and toolkit for approaching problems analytically.
All Marketing practitioners with an interest in the application of data.
Why Core Knowledge
Core Media is Ireland’s largest media agency and the only agency with an internal Data department. A fusion of mathematicians, statisticians, physicists, data scientists and computer engineers who share a passion for data; who work with clients on a daily basis to solve their business challenges. Working with clients to best advise on how to put data to work for them, with demonstrable ROI. The scope of solutions we provide covers marketing attribution modelling, customer segmentation, single view of customer, data as a service, marketing dashboards, budget optimisation, data strategy and data consulting.