Digital Media-How to Plan

November 28th 2017 3 Hours (9:30 - 12:30)

This course will teach you how to use digital to its full potential and achieve your communication objectives. We cover display, programmatic, social media, influencers and search demonstrating up to date best practice and how these areas should fit within your overall strategy. We look in-depth at the technology that makes it work, using real examples to bring it to life. The course also contains Irish and global case studies to help demonstrate the power of a great digital strategy.

Who should attend the course

Anyone who wants to know how to get the very best out of digital and maximise Return on Investment.

After the course you will be able to

Very clearly align your digital media campaigns with your overall strategy in the most effective way.

Course Content


  • Digital Media Landscape
  • How to use audience insights to plan Digital Media
  • Digital Media Strategy
  • Display
    • Covering main areas including terminology, programmatic, latest updates, KPIs
  • Social
    • Picking the right platform, Influencers, latest updates, KPIs
  • Search
    • SEO, PPC, latest updates, KPIs


This course is suitable for learners at a Beginner to Intermediate level.

Why Core Knowledge

This course is delivered by the professional’s working within digital media every day to meet their client’s communications objectives. They understand the strategies that have been proven to be most effective and drive real results.

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