Media Owners From Mars, Media Agencies From Venus
October 25th 2017
3 Hours (9:30 - 12:30)
September 26th 2017 3 Hours (9:30 - 12:30)
November 21st 2017 3 Hours (9:30 - 12:30)
It’s no secret that today’s consumer is time-poor and spoiled for choice when it comes to media to engage with. And for brands, this poses a unique problem. With more ways than ever before to talk to your target consumer – there’s also far more competition to really capture the attention of your audience. This course will show you how to combat this problem, by harnessing the power of story-telling to connect with your brand’s target audience. We’ll cover an introduction to content marketing and look at best practice examples. Choosing the best channel for your brand’s message will also be examined, and we’ll discuss the opportunities that digital and social channels offer.
Marketing Managers & Brand Managers/ Executives with responsibility for creating content that works for your brand.
This course offers a thorough overview of the content marketing landscape so is suitable from beginner level up.
As part of the team in Radical, we’ve won Social Media Agency of the Year four years in a row & know how to make content that engages customers and drives real results for brands.
For interesting case studies and expert opinion about content marketing, you can check out Radical’s blog here