Digital Media-The Fundamentals

March 6th 2018 3 Hours (9:30 - 12:30)

June 6th 2018 3 Hours (9:30 - 12:30)

September 4th 2018 3 Hours (9:30 - 12:30)

November 6th 2018 3 Hours (9:30 - 12:30)

Digital marketing is vastly evolving with the speed of technology and it is crucial to every marketing strategy.

Further, a digital first mindset is necessary in order to reach today’s ever-changing consumer.

As user-journey spans from desktop to mobile to tablet, a savvy marketer needs to have the fundamental ammunition of digital skills to be able to reach the right consumer at the right time with the right message.

In this half day session, you will learn the fundamentals of digital marketing from search advertising, social marketing to display planning & buying to programmatic buying and you will be able to apply these to real life examples of case studies.

Who should attend the course?
Marketing & Advertising Executives, PR & Corps Comms Executives, ATL Creative Executives, Executives at the start of their careers

After the course you will
Have a fundamental understanding of a variety of digital channels
Gain insight into the Top 10 digital trends shaping the industry
Effectively understand the link between digital channels
Know how search/SEO & social marketing works
Know how display & programmatic buying works
Understand why digital marketing is important
Know what are some of the award winning & global work
Course Content

Digital Media Landscape in Ireland
What are the main trends and why you should care about them? Why are they important to you?
What are the technologies we utilize?
How to construct a digital strategy?
What are the main channels?
a. Display
b. Programmatic
c. Social Media & Influencer Marketing
d. Search & SEO

Measurement & KPI Setting
Case Studies and Global Work

This a beginner’s course and the learner does not need to have any prior knowledge of social media.

Why Core Knowledge
We are an award winning digital agency with extensive, industry recognized senior talent in digital marketing.

Interesting websites/books to check out prior to the course
• Searchengineland
• Adage
• Mediapost News
• ZD Net Tech
• Social Media Examiner
• Ad Exchanger

You may be also interested in
Digital Training- Advanced Course
Power of Search Course
Social Advertising Inside Out
How Programmatic Can Impact your Brand

Book this course

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