Media on a Shoestring

May 8th 2018 3 Hours (9:30 - 12:30)

July 19th 2018 3 Hours (9:30 - 12:30)

September 11th 2018 3 Hours (9:30 - 12:30)

November 20th 2018 3 Hours (9:30 - 12:30)

In the post-recessionary market of Ireland, the trend is to do more with less. This course from Core Knowledge will examine ways of delivering excellence in media value and how small budgets can still deliver brand communications and cut-through.

Advertising in Ireland can be done with as little as a few thousand Euro, but how do you make sure that this budget is working hard enough? How can you measure success? And can you really compete “with the big boys”. We will answer all these questions for you.

What exactly is a “small budget” and what can you get for your money, we compare and contrast mediums to see which delivers real results for smaller budgets.

We will show you tricks and tips to negotiate and show how the return on your investment can be increased.

Who should attend the course?

Small to medium sized organisations or anyone who is considering media for the first time. Also, other clients who may have smaller brands and want to examine ways of reaching customers with smaller budgets.

After the course you will be able to


  • Know exactly what opportunities are available for new and small companies
  • See how mediums that you thought were too expensive can still be part of your marketing plan
  • Understand ways that smaller budget campaigns can be tracked and measured to show real return on investment
  • Recognise what works for your business and how online media can be used in the most effective and efficient way

Course Content


  • Why Budget Isn’t Always Important
  • How A Budget Constraint Can Be A Blessing
  • The Cost Of Media – Compare & Contrast
  • Added Value – What It Is and How To Get It
  • Online Media for Brands On A Budget


No prior experience is required.

Why Core Knowledge

Core Knowledge brings you the most knowledgeable tutors in the industry. As well as working across major national and international brands, Core Media also works with a huge variety of clients – with budgets ranging from a few thousand Euro upwards. We have extensive experience negotiating with vendors on small clients and know what works for them and you.

We also have access to the latest tools and research to measure how media works and can prove that despite the size of spend, you can still make a difference to your brand and company.

Interesting reading prior to the course

A Beautiful Constraint – Adam Morgan & Mark Barden

Eating The Big Fish – Adam Morgan

Book this course

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