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Our courses are run by people who are creating communication solutions for clients every day, and each person is a leading practitioner in their field. We deliver relevant, practical and up to date training – because we live and breathe it.

Our media campaigns are seen over 4,500 times by every person in Ireland each year. You will learn from the best – the leaders at Core Media who present, plan, manage, activate and analyse these media campaigns for Ireland’s biggest and best clients.

Understand how these campaigns come to life, how we stay ahead of the competition and why global brands trust us to deliver for them. And most importantly, see how you can benefit from the experience and talent at the most awarded and passionate media agency group in Ireland.

Andy Pierce

Group Strategy Director - Core Media
Planning

Dave Mulligan

Programmatic Director at Core Media Ireland
Programmatic

Declan Kelly

Deputy MD at ZenithOptimedia
Media Agency

Michael Clancy

Chief Revenue and Integration Officer of Core Media
Presentation Skills

Nick Fletcher

Board Director at Core Media
Media

Padraig McFadden

Head of Ad Operations-Core Media
Digital Media

Hannah-Louise Dunne

Editorial Director at Radical
Content Marketing Expert

Jen Cruise

Head of Data at Core Media
Data Science

Jamie Macken

Partner-Livewire
Sponsorship

Breda Brown & Al Dunne

Founders of Unique Media
Media Interviews, PR

Mark O’Flaherty

Development Director
Media Planning

David Williams

Senior Digital Client Manager-Zenith
Digital Media

Manuel Yoacham

Client Director at Starcom
Media Planning and Behavioural Economics

David Fogarty

Brand Director Programmatic-Core Media
Programmatic

Alison Cody

Social and Content Strategist at Core Media Ireland
Social Media, Content, Strategy, Content Creation, Ad Management, Social Listening

Barry Bedford

Head of Precision Creative for Core Media
Precision Creative

Ayse Guvencer

Director of Strategy and Head of Digital Starcom
Digital Marketing, Digital Media, Social Media Marketing,

Hazel Bollard

Digital Client Manager-Zenith
Social Influencing, Social Media

Andy Pierce

He is Group Strategy Director at Core where he has worked for the past 4 years. He began his career in 2005, and has worked with Mindshare, Carat and MediaVest in the past. He has lectured in the past with DCU and DIT, and also is a regular contributor to industry talks and forums. He holds a B.A. and M.A. in History from Trinity College Dublin, and currently sits on the Marketing Society Council.

His Client experience is extensive working across all sectors, including time spent working on Heineken, Three, Diageo, Ulster Bank, Unilever, Eir, Road Safety Authority, Supervalu, Adidas, and more. Successful campaigns he’s worked on include Carlsberg’s award winning Euro 2012 campaign, The Three takeover of O2, and Lynx repositioning work.

Dave Mulligan

Prior to taking up the role of Programmatic Director at Core Media Ireland, David was Business Director at Radical where he has worked for 6 Years.
He began his career with Dunnes Stores in their marketing department working across all areas such as print, TV and online.
He has lectured in DIT for the Post Graduate Diploma in Online Advertising, and lectured within Core Knowledge for over 4 years delivering detailed courses in PPC, Google Analytics, SEO and Google Tag Manager to a wide variety of delegates from many industries and occupations.
David currently sits on the IAB Search Council in Ireland. He holds a Postgraduate Diploma in Digital Marketing from the Fitzwilliam College, a Degree in Marketing from Institute of Technology in Tallaght and a Diploma in Business Management from Dublin Institute of Technology. His Client experience is extensive working across all sectors, including Toyota, Four Star Pizza, AIB, Liberty Insurance, SuperValu, IDA Ireland and more.
Successful campaigns he’s worked on include Toyotas Go Fun Yourself http://radical.ie/case_studies/gofunyourself/

Declan Kelly

He is Deputy MD at ZenithOptimedia where he has worked for 11 years.

Declan’s previous experience encompasses roles in with media owners (Radio, OOH), media agencies (the network/MindShare, Carat) and full service agencies (Ogilvy/Bell & O’Sullivan Ryan Advertising). This unique blend of experience provides expert insight into the dynamic between these interconnect strands of marketing communications. Declan’s team and work have won numerous Adfx and media awards over the years. He speaks regularly at industry events and covers media issues on national and local media.
His Client experience is extensive and includes The AA.ie, Aer Lingus, Credit Union, JustEat.ie, Griffith College, Huawei, IDA, SAB Miller, HSA, Red Bull, PhoneWatch & PINERGY to name a few A. Successful award winning campaigns he’s worked on include Barnardos, HSA, IDA, and Huawei.

Michael Clancy

Prior to taking up the role of Chief Revenue and Integration Officer of Core Media, Michael was Managing Director at Spark Foundry where he worked for ten years. He began his career with Carat, before working in Mindshare and Mediavest. He lectures in Professional Development in the Postgraduate Diploma in Advertising and Digital Studies in the DIT, is the Chair of the Marketing Society and a frequent speaker at conferences. Michael is a regular contributor, sometimes provocatively to Industry debate.
Michael is also the IAPI representative on the Management and Technical committees of the JNLR.
He holds an honours degree in Communication Studies from Dublin City University.
His Client experience is extensive working across all sectors, including Road Safety Authority, Three, Ulster Bank, Aviva, Aer Lingus, ESB & Electric Ireland, Nissan, Kelloggs and Heineken.

Nick Fletcher

He is a Group Board Director at Core Media where he has worked for 19 Years. Nick also manages the Core Knowledge offering on behalf of Core Media.
He began his career with Leo Burnett Media in London in their television department working on the Procter & Gamble TV account across the UK. He moved to Ireland in 1997 where he continued to work on the Irish Procter & Gamble business with Young Advertising. He then moved to Mediavest to manage the P&G account and the agencies other TV business.
He is a lead lecturer for Core Knowledge, presenting on topics including TV, AV and the wider planning process. He also manages learning and development for the entire Core Media Group – 250 current employees and the ongoing graduate programme.
Nick currently sits on the TAM (Television Audience Measurement) board and the IAB Video Council committee. He graduated from LSE with a Bsc (Hons) in Economics. His client experience is extensive having worked across all clients in Core Media over his 19 year career. He has worked on 7 out of the current top 10 clients in Ireland.
He has worked on many award winning campaigns – including P&G’s current “Like A Girl” campaign.

Padraig McFadden

He is Head of Ad Operations in Core Media for the last 4 years. Prior to that he worked as a digital media planner in Mediavest and LinkedIn in London.
He began his career as a designer before realising his fervour was in advertising and went back to college to complete a Masters in Advertising from DIT.

Pádraig is a self-confessed ad tech geek, monitoring of the digital media and connecting ecosystems being a key drive for him, to ensure his clients get robust data to make effective media decisions.

Having worked both here and the UK, some of the key clients that he has worked on are; Three, Aer Lingus, Land Rover, ING, Red Bull and American Express.

Hannah-Louise Dunne

She is Editorial Director at Radical, where she has worked for over two years. She began her career as a journalist in 2007 with the Evening Herald, before moving to the the Irish Daily Mail, where she was Showbusiness Editor for six years. She has worked across Evoke.ie, the Irish Mail on Sunday, You magazine, TV Week magazine and the Weekend magazine with the Irish Independent and Sunday Independent, along with contributing to broadcast slots for TV3, RTÉ, BBC Radio Ulster, Classic Hits 4fm and Limerick Live FM. Hannah-Louise graduated from NUI Galway with a First Class BA in English & History, graduating in 2006. In 2007, she completed a Masters in Journalism in DCU and a PostGrad Dip in Advertising and Digital Media in 2013 in DIT. Following 8-years in the publishing and broadcast industry, she joined the team in Radical in 2014. Head of Radical’s content team, she leads content strategy and content creation for key clients. Her client experience includes working across content strategy & creation for key clients including AIB, Aer Lingus, Enterprise Ireland, Electric Ireland, Innopharma, McDonald’s Ireland, the RSA and Littlewoods Ireland. Earlier this year, she joined the Future Council of the Marketing Society.

Successful campaigns she’s worked on include:
• AIB Business & Consumer social & editorial content. You can find examples of case studies on Radical’s homepage
• AIB Digital Content – a brand-wide SEO Content project, to grow AIB’s organic search rankings. You can find examples of this content on their social hub
• Electric Ireland – Smarter Living for Business. Read more on LinkedIn
• Tech/Life Ireland for Enterprise Ireland & the IDA
• Littlewoods Ireland ‘Win Christmas’ campaign 2015
• Aer Lingus Smart Travel content & email marketing
• RSA Check it Fits influencer outreach

Jen Cruise

Jennifer is Head of Data at Core Media where she leads a team of seven data scientists and engineers. She began her career as a mathematician but moved into data science nine years ago and has since worked with a diverse number clients, including Google, Danske Bank, Toyota, Liberty Insurance and The National Lottery, as a data scientist and data strategy consultant.
She holds a Masters in Mathematics from NUI Galway, and was a Fulbright Scholar at NYU’s Courant Institute for Mathematics. Her client experience is extensive and cross sectoral, covering Insurance, Tech, Banking, Entertainment, FMCG, Auto, Telecommunications and Utilities.

Jamie Macken

Jamie Macken is Partner at Livewire where he specialises in brand sponsorship, media partnerships and advertiser funded programming.
A former Newstalk and RTÉ television researcher and producer, Jamie has produced a range of broadcast genres, including current affairs radio (Newstalk), the 2010 FIFA World Cup (RTÉ) and live AFP (SABC, South Africa).
More recently Jamie has provided agency side sponsorship consultation for clients including Aer Lingus, AIB, Electric Ireland, GAA, Heineken, IRFU and Three Mobile.
You can keep up-to-date with Jamie media musings here- http://www.livewire.ie/from-funders-to-creators-the-role-of-brands-in-programming/

Breda Brown & Al Dunne

Unique Media provides strategic cross platform media solutions to clients from a host of sectors including finance, pharmaceutical/ healthcare, food / drink, hospitality, telecommunications, arts / culture, charity and recruitment.
Clients range from start-up’s and SME’s to trade organisations and multi-nationals.

Breda Brown - Co-founder and PR Director of Unique Media
Breda is responsible for the day to day running of the PR, Event Management and Digital division of the company.
Prior to setting up Unique Media, Breda held a number of senior journalism positions including Head of News with Dublin’s Q102 and Chief News Reporter with 98FM.
She has also written for a host of publications including the Sunday Independent, Irish Independent, Business Plus, Business & Finance, Woman’s Way, Marketing and Irish Marketing Journal.
Breda is a regular contributor to news and business radio programmes including Down to Business with Bobby Kerr on Newstalk and The Last Work with Matt Cooper on Today FM.
She also writes a regular column for The Sunday Times and reviews books for The Sunday Independent.

Al Dunne - Co-founder and Managing Director of Unique Media
In addition to his role as Managing Director, Al manages all the video, audio, advertising and media training services for Unique Media. He has been working in the domestic and international media sector for over 30 years.
A veteran broadcaster since the original pirate radio station days, he finished his pirate career with the most listened to breakfast programme in Dublin on Q102 (Ryan Research Oct 1988).

Since then he has worked at all levels in the industry and previous roles include Co-founder/Consultant Programme Director/Shareholder of 4FM, Co-founder/Director/Programmer with Dublin’s Q102 and Programme Director of Atlantic 252, which involved responsibility for the total output of the radio station which at this time had over 4 million listeners in the UK.
Al also worked on projects for the Atlantic 252 parent company, CLT-Ufa, which included consulting radio stations in the UK and throughout Europe

Al is still in regular demand as a stand-in news and talk show presenter for a number of radio stations and presents a weekly programme on RTE’s Digital services.
He is also a regular contributor to on communications to radio and TV news programmes on RTE, TV3 and Dublin’s Q102.

Mark O’Flaherty

Mark has been working in Core Media for the last year. Before this Mark worked for 13 years in IPG Mediabrands (UM/ Initiative Media), initially as Client Service Director, then as Head of Planning.
Mark was responsible for overseeing strategy development and campaign implementation across all channels for a wide range of categories such as telecoms (Tesco Mobile), financial sector (Zurich, Mastercard), technology (Microsoft, Xbox), alcohol (Edward Dillon, Bacardi) and FMCG (Mars, General Mills). Mark entered the world of advertising through DIT College of Commerce, where he gained a Diploma in Advertising and a further Diploma in Media Studies.

David Williams

David is Senior Digital Client Manager at Zenith where has worked for just over a year. He began his career with Radical the digital agency in 2013. He is a regular Core Knowledge Tutor, delivering detailed courses in Digital Media covering Search, Display, VOD, Social and Strategy to a wide variety of delegates from many industries and occupations. He is a member of the IAPI Future Heads committee, which is a group of passionate leaders in our industry who wish to connect, inspire and foster new emerging talent. He also is a guest lecturer for DIT. He holds a Masters in Marketing Practice from the Michael Smurfit Graduate Business School. His Client experience, which includes award winning work, is extensive and spans various industries such as FMCG, Auto, Entertainment and Pharmaceuticals.

Manuel Yoacham

Manuel is a Client Director at Starcom where he has worked for 5 months, but previously worked there for 2.5 years. He began his career in Sigmar Recruitment, before making the move to media and joining Starcom.
After a period there, Manuel moved to Vizeum in the Dentsu Aegis Group, and also did a brief stint in jump! Innovations, before returning to Starcom.
He has lectured in DIT to the MSc. Advertising Course, as well having been an active member of the Marketing Society and IAPI, delivering detailed courses and talks in Media Planning, Strategic Planning, and an industry talk on Future Technology and the disruption to advertising these will cause.
Manuel holds a Bachelor’s Degree in Social Sciences from UCD, as well as a Master’s Degree in Management from the Smurfit School of Business. His Client experience ranges across a variety of industries, both locally and globally, including AIB Group, Samsung, Musgraves, Heineken, Irish Distillers Pernod Ricard portfolio, IKEA, eir, Visa and more.

Successful campaigns he’s worked on include:
Heineken Cities
The launch of Heineken Sound Atlas
Jameson Caskmates ‘Webmates’
eir Sport launch

You can keep up-to-date with Manuel’s media musings here- https://www.linkedin.com/in/manuelfromchile/

David Fogarty

Meet David Fogarty our Programmatic expert

David is Brand Director on the programmatic team at Core Media where he leads a team of specialists and traders. With over 10 years’ experience in digital advertising, he specialises in many areas including campaign management and optimisation, programmatic media buying and execution, marketing and creative technology.

Previously he spent 5 years working for RTÉ where he played a key role in their strategic commercial direction, driving revenue growth and new revenue generation across their digital services.

He holds a BSc in Computer Science.

His client experience is extensive and cross sectoral, covering Insurance, Tech, Banking, Entertainment, FMCG, Auto, Telecommunications and Utilities.

David is currently a member of the IAB programmatic council.

You can keep up-to-date with David here: https://ie.linkedin.com/in/fogartydavid

Alison Cody

Meet Alison Cody our Social & Content Strategist
Alison is a Social and Content Strategist at Core Media where she specialises in social media & content marketing, working closely with her clients to develop strong social media strategies and award-winning content. Her client experience ranges from FMCG, Financial services, Technology, Health Insurance and online fashion retail.
She began her career in Core Media 3 years ago with Radical, working on the award winning social media team. From there she moved to Core Media’s content team working with the various media agencies across the group and their clients.
She is also an experienced tutor in social media & social media advertising, delivering social media training through Core Knowledge to her colleagues and clients on a regular basis.

Barry Bedford

He’s an industry veteran with extensive (18 years) local and international experience in digital marketing technologies. His client experience is extensive working across all sectors, including AIB, National Lottery, Etihad, Hilton Hotels and many more, and covers rich media, video delivery, mobile and programmatic data driven advertising. Barry builds collaborative relationships with clients by bringing together campaign strategy through insights and results, all while delivering real-time personalised creative.

Ayse Guvencer

Ayse is Director of Strategy and Head of Digital at Starcom where she has worked for 3 months. She began her career with Razorfish in NYC, then moved to Performix in Istanbul, OgilvyOne in Istanbul, Dentsu Aegis in Istanbul and Google in Dublin.

She lectured at the MBA program of Bilgi University in Istanbul and various IAB Turkye events and digital conferences delivering detailed courses digital marketing, performance marketing, programmatic marketing, strategy, social media marketing and offline & online integration at a wide variety of delegates from many industries and occupations.

She holds a B.A in economics and political science double degree from Northwestern University in Chicago. Her Client experience includes JPMorgan Chase, Capital One, Victoria’s Secret, Starwood Hotels, Coca-Cola, P&G, Unilever, Toyota, GM, Is Bank, Panasonic, AIB, Heineken, National Lottery with extensive working across all sectors, including travel, retail, pharma, telco, auto, entertainment and finance.

Hazel Bollard

Meet Hazel Bollard our Social Media Influencer expert.
Hazel is a Digital Client Manager at Zenith where she has worked for 2 years.
Hazel started her career in Mindshare and then went on to spend four years working in the digital media industry in Sydney, Australia. Hazel has a master’s in Marketing in Practice from Michael Smurfit Business School.

Her Client experience is extensive working across brands such as Rimmel, Bourjois, Sally Hansen, H&M and Kimberly Clark on many sectors including beauty, fashion retail, FMCG, charity and telecommunications.
Successful campaigns she’s worked on include Bourjois City Radiance which she won a Media Award for her work on influencer marketing.

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