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Our courses are run by people who are creating communication solutions for clients every day, and each person is a leading practitioner in their field. We deliver relevant, practical and up to date training – because we live and breathe it.

Our media campaigns are seen over 4,500 times by every person in Ireland each year. You will learn from the best – the leaders at Core Media who present, plan, manage, activate and analyse these media campaigns for Ireland’s biggest and best clients.

Understand how these campaigns come to life, how we stay ahead of the competition and why global brands trust us to deliver for them. And most importantly, see how you can benefit from the experience and talent at the most awarded and passionate media agency group in Ireland.

Andy Pierce

Group Strategy Director - Core Media
Planning

Cian Corbett

Business Director at Radical
Social Media

Colum O’Hara

Client Director at Starcom
Northern Ireland market

Dave Mulligan

Business Director at Radical
Google Analytics

Declan Kelly

Deputy MD at ZenithOptimedia
Media Agency

Georgie Bates

Digital Client Director- MediaVest

Leonie Howlin

Client Director at Radical
Digital Media

Michael Clancy

Managing Director at Mediavest
Presentation Skills

Nick Fletcher

Board Director at Core Media
Media

Hannah-Louise Dunne

Editorial Director at Radical
Content Marketing Expert

Jen Cruise

Head of Data at Core Media
Data Science

Jamie Macken

Partner-Livewire
Sponsorship

Breda Browne & Al Dunne

Founders of Unique Media
Media Interviews

Andy Pierce

He is Group Strategy Director at Core where he has worked for the past 4 years. He began his career in 2005, and has worked with Mindshare, Carat and MediaVest in the past. He has lectured in the past with DCU and DIT, and also is a regular contributor to industry talks and forums. He holds a B.A. and M.A. in History from Trinity College Dublin, and currently sits on the Marketing Society Council.

His Client experience is extensive working across all sectors, including time spent working on Heineken, Three, Diageo, Ulster Bank, Unilever, Eir, Road Safety Authority, Supervalu, Adidas, and more. Successful campaigns he’s worked on include Carlsberg’s award winning Euro 2012 campaign, The Three takeover of O2, and Lynx repositioning work.

Cian Corbett

Cian is Business Director at Radical where he specialises in working with organisations to create effective social media strategies. He began his career with Diageo and from there moved to Fáilte Ireland. He is also an experienced tutor in Social Media Marketing. Cian began his foray into lecturing and tutoring in 2010, while earning his Masters in Marketing. From there he focused on Social and Digital Media marketing while working at SocialMedia.ie, a Social Media Agency and Training Company. It was here he designed and delivered Social Media lectures on behalf of Dublin City Enterprise Board, Fingal County Council, Limerick City Council and The Wheel.
Cian has also lectured for two semesters in NUI Maynooth, as well as providing specialised lectures for NUI Galway, Trinity Societies and the Board of Irish College Societies.

Colum O’Hara

He is Client Director at Starcom where he has worked for over 4 years. Colum started his career over 8 years ago in full service advertising agency, AV Browne in Belfast where he worked as lead Media Planner / Buyer across a number of key accounts including; Northern Ireland Tourist Board, National Museums NI, National Trust and Invest NI. Since joining Starcom in 2012 his experience has spanned across both the alcohol and banking sectors having led out strategic media planning on the Island of Ireland across both the Heineken portfolio of brands and Allied Irish Banks (AIB). Successful campaigns he has worked on include the Grand Prix* winning launch of Orchard Thieves cider in 2015.

Dave Mulligan

He is Business Director at Radical where he has worked for 6 Years.
He began his career with Dunnes Stores in their marketing department working across all areas such as print, TV and online.
He has lectured in DIT for the Post Graduate Diploma in Online Advertising, and lectured within Core Knowledge for over 4 years delivering detailed courses in PPC, Google Analytics, SEO and Google Tag Manager to a wide variety of delegates from many industries and occupations.
David currently sits on the IAB Search Council in Ireland. He holds a Postgraduate Diploma in Digital Marketing from the Fitzwilliam College, a Degree in Marketing from Institute of Technology in Tallaght and a Diploma in Business Management from Dublin Institute of Technology. His Client experience is extensive working across all sectors, including Toyota, Four Star Pizza, AIB, Liberty Insurance, SuperValu, IDA Ireland and more.
Successful campaigns he’s worked on include Toyotas Go Fun Yourself http://radical.ie/case_studies/gofunyourself/

Declan Kelly

He is Deputy MD at ZenithOptimedia where he has worked for 11 years.

Declan’s previous experience encompasses roles in with media owners (Radio, OOH), media agencies (the network/MindShare, Carat) and full service agencies (Ogilvy/Bell & O’Sullivan Ryan Advertising). This unique blend of experience provides expert insight into the dynamic between these interconnect strands of marketing communications. Declan’s team and work have won numerous Adfx and media awards over the years. He speaks regularly at industry events and covers media issues on national and local media.
His Client experience is extensive and includes The AA.ie, Aer Lingus, Credit Union, JustEat.ie, Griffith College, Huawei, IDA, SAB Miller, HSA, Red Bull, PhoneWatch & PINERGY to name a few A. Successful award winning campaigns he’s worked on include Barnardos, HSA, IDA, and Huawei.

Georgie Bates

Leonie Howlin

She is Client Director at Radical and has been with Core Media for over 2 years.
She began her career in RTE where she worked in the marketing department for a year and a half before joining the agency world via Vizeum where she worked for three years followed by a subsequent two in Core Media (Radical and ZenithOptimedia).

She is a regular Core Knowledge Tutor and has done guest lectures on digital topics such as display and mobile in DIT, UCD and Smurfit to student and postgrads and recently did a webinar for the DMI students on setting KPIs when planning.

As an active member of the IAB display council she looks at areas such as viewability and ad blocking on a regular basis. She holds a First Class Honours Degree in Business and Management from Dublin Institute of Technology where she was also awarded the highest mark in her year for her final year dissertation on 'Strategic Vs Tactical Sales Promotions'. Her Client experiences ranges across multiple sectors mainly FMCG, Pharmaceuticals, Auto, Entertainment and beauty including some highly interactive and influencer driven campaigns for COTY most recently.

Michael Clancy

He is Managing Director at Mediavest where he has worked for ten years. He began his career with Carat, before working in Mindshare and Mediavest. He lectures in Professional Development in the Postgraduate Diploma in Advertising and Digital Studies in the DIT, is the Chair of the Marketing Society and a frequent speaker at conferences. Michael is a regular contributor, sometimes provocatively to Industry debate.
Michael is also the IAPI representative on the Management and Technical committees of the JNLR.
He holds an honours degree in Communication Studies from Dublin City University.
His Client experience is extensive working across all sectors, including Road Safety Authority, Three, Ulster Bank, Aviva, Aer Lingus, ESB & Electric Ireland, Nissan, Kelloggs and Heineken.

Nick Fletcher

He is a Group Board Director at Core Media where he has worked for 19 Years. Nick also manages the Core Knowledge offering on behalf of Core Media.
He began his career with Leo Burnett Media in London in their television department working on the Procter & Gamble TV account across the UK. He moved to Ireland in 1997 where he continued to work on the Irish Procter & Gamble business with Young Advertising. He then moved to Mediavest to manage the P&G account and the agencies other TV business.
He is a lead lecturer for Core Knowledge, presenting on topics including TV, AV and the wider planning process. He also manages learning and development for the entire Core Media Group – 250 current employees and the ongoing graduate programme.
Nick currently sits on the TAM (Television Audience Measurement) board and the IAB Video Council committee. He graduated from LSE with a Bsc (Hons) in Economics. His client experience is extensive having worked across all clients in Core Media over his 19 year career. He has worked on 7 out of the current top 10 clients in Ireland.
He has worked on many award winning campaigns – including P&G’s current “Like A Girl” campaign.

Hannah-Louise Dunne

She is Editorial Director at Radical, where she has worked for over two years. She began her career as a journalist in 2007 with the Evening Herald, before moving to the the Irish Daily Mail, where she was Showbusiness Editor for six years. She has worked across Evoke.ie, the Irish Mail on Sunday, You magazine, TV Week magazine and the Weekend magazine with the Irish Independent and Sunday Independent, along with contributing to broadcast slots for TV3, RTÉ, BBC Radio Ulster, Classic Hits 4fm and Limerick Live FM. Hannah-Louise graduated from NUI Galway with a First Class BA in English & History, graduating in 2006. In 2007, she completed a Masters in Journalism in DCU and a PostGrad Dip in Advertising and Digital Media in 2013 in DIT. Following 8-years in the publishing and broadcast industry, she joined the team in Radical in 2014. Head of Radical’s content team, she leads content strategy and content creation for key clients. Her client experience includes working across content strategy & creation for key clients including AIB, Aer Lingus, Enterprise Ireland, Electric Ireland, Innopharma, McDonald’s Ireland, the RSA and Littlewoods Ireland. Earlier this year, she joined the Future Council of the Marketing Society.

Successful campaigns she’s worked on include:
• AIB Business & Consumer social & editorial content. You can find examples of case studies on Radical’s homepage
• AIB Digital Content – a brand-wide SEO Content project, to grow AIB’s organic search rankings. You can find examples of this content on their social hub
• Electric Ireland – Smarter Living for Business. Read more on LinkedIn
• Tech/Life Ireland for Enterprise Ireland & the IDA
• Littlewoods Ireland ‘Win Christmas’ campaign 2015
• Aer Lingus Smart Travel content & email marketing
• RSA Check it Fits influencer outreach

Jen Cruise

Jennifer is Head of Data at Core Media where she leads a team of seven data scientists and engineers. She began her career as a mathematician but moved into data science nine years ago and has since worked with a diverse number clients, including Google, Danske Bank, Toyota, Liberty Insurance and The National Lottery, as a data scientist and data strategy consultant.
She holds a Masters in Mathematics from NUI Galway, and was a Fulbright Scholar at NYU’s Courant Institute for Mathematics. Her client experience is extensive and cross sectoral, covering Insurance, Tech, Banking, Entertainment, FMCG, Auto, Telecommunications and Utilities.

Jamie Macken

Jamie Macken is Partner at Livewire where he specialises in brand sponsorship, media partnerships and advertiser funded programming.
A former Newstalk and RTÉ television researcher and producer, Jamie has produced a range of broadcast genres, including current affairs radio (Newstalk), the 2010 FIFA World Cup (RTÉ) and live AFP (SABC, South Africa).
More recently Jamie has provided agency side sponsorship consultation for clients including Aer Lingus, AIB, Electric Ireland, GAA, Heineken, IRFU and Three Mobile.
You can keep up-to-date with Jamie media musings here- http://www.livewire.ie/from-funders-to-creators-the-role-of-brands-in-programming/

Breda Browne & Al Dunne

Unique Media is a leading communications agency which provides strategic cross platform media solutions to clients from a host of sectors including finance, pharmaceutical/ healthcare, food / drink, hospitality, telecommunications, arts / culture, charity and recruitment.
Clients range from start-up’s and SME’s to trade organisations and multi-nationals.

Breda Brown - Co-founder and PR Director of Unique Media
Breda is responsible for the day to day running of the PR, Event Management and Digital division of the company.
Prior to setting up Unique Media, Breda held a number of senior journalism positions including Head of News with Dublin’s Q102 and Chief News Reporter with 98FM.
She has also written for a host of publications including the Sunday Independent, Irish Independent, Business Plus, Business & Finance, Woman’s Way, Marketing and Irish Marketing Journal.
Breda is a regular contributor to news and business radio programmes including Down to Business with Bobby Kerr on Newstalk and The Last Work with Matt Cooper on Today FM.
She also writes a regular column for The Sunday Times and reviews books for The Sunday Independent.

Al Dunne - Co-founder and Managing Director of Unique Media
In addition to his role as Managing Director, Al manages all the video, audio, advertising and media training services for Unique Media. He has been working in the domestic and international media sector for over 30 years.
A veteran broadcaster since the original pirate radio station days, he finished his pirate career with the most listened to breakfast programme in Dublin on Q102 (Ryan Research Oct 1988).

Since then he has worked at all levels in the industry and previous roles include Co-founder/Consultant Programme Director/Shareholder of 4FM, Co-founder/Director/Programmer with Dublin’s Q102 and Programme Director of Atlantic 252, which involved responsibility for the total output of the radio station which at this time had over 4 million listeners in the UK.
Al also worked on projects for the Atlantic 252 parent company, CLT-Ufa, which included consulting radio stations in the UK and throughout Europe

Al is still in regular demand as a stand-in news and talk show presenter for a number of radio stations and presents a weekly programme on RTE’s Digital services.
He is also a regular contributor to on communications to radio and TV news programmes on RTE, TV3 and Dublin’s Q102.

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