How technology and innovation are changing creative advertising
31 August 8-9am
Delivered by Eve Conboy, Director and Head of Creative Technology in Radical, this inspiration talk will run from 8-9am on the 31 August.
The session will cover some of the exciting ways innovation, great UX design and technology can bring dimensions to branded advertising and communications.
Innovation and technology are changing the possibilities and constraints of advertising.
The days of just delivering a great 30 sec TV spot have gone – consumers are becoming more used to personalised customer and brand experiences delivered through their devices, and there is an increasing blur between traditional advertising, and newer forms of brand engagement that might include products, utilities, apps, services or experiences.
How and why is technology changing creative advertising? What’s driving this change?Looking at big trends such as creative data, artificial intelligence and VR
Showing some best practice examples of using technology and data in advertising, and discuss why they are so effective
Quick introduction to approaches brands and agencies are using to develop new ways of connecting with their audiences in innovative ways.
Q & A session to follow talk